Key Updates for 2025
New Product Planning Summit will evolve to a new event called Fierce Pharma Week in September 2025. Join us as we bring together Life Sciences communities to help pharma companies drive value and excel in this rapidly evolving new era.



Fierce Pharma Week: The Future of Commercialization
Welcome to the Commercialization community—now an integral part of Fierce Pharma Week! This premier event brings together pharmaceutical and biotech leaders in commercial strategy, new product planning, market access, and launch excellence. Co-located with the Pharma Marketing, PR & Communications, and Medical Affairs communities, this summit fosters dynamic cross-functional engagement, empowering professionals to align their strategies with industry-wide imperatives.
Explore cutting-edge commercialization strategies designed to optimize product success from preclinical development to market launch. This year, dive into two specialized tracks tailored to your professional needs: Early-Stage Commercialization Strategies and Late-Stage Commercialization & Launch Excellence. Join us to gain critical insights, collaborate with industry pioneers, and shape the future of pharmaceutical commercialization.