New Product Planning

Ensure the Successful Development and Launch of a Product

Get ready for the Fierce New Product Planning Summit, the ONLY conference dedicated to shaping how new product planning and related functions make informed, value-based, data-driven decisions about products in the pipeline. Life science industry professionals gather here annually to learn how and when to leverage various resources and ask the right questions to ensure commercial success.

Registration is now open! Don't miss your chance to be a part of this essential event.

Conference Themes

Strategy Alignment
Strategy Alignment
Discover the importance of considering the organization’s growth strategy and long-term plan when evaluating pipeline assets and tradeoff decisions.
Improved Team Collaboration
Improved Team Collaboration
Identify the best ways to strengthen collaboration and transition institutional knowledge as an asset is handed off from R&D to commercial groups.
Value Creation
Value Creation
Understand the motivations of key payers and stakeholders to develop a compelling value proposition and secure appropriate market access.
Forecasting Accuracy
Forecasting Accuracy
Incorporate health economics and outcomes research to improve the accuracy of forecasting models.
Sustained Revenue Growth
Sustained Revenue Growth
Develop a lifecycle management strategy in collaboration with R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals.
Portfolio Management Transformation
Portfolio Management Transformation
Examine the evolution of portfolio management and consolidated pipelines driven by rising costs and reimbursement hurdles.
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Take a Sneak Peek at This Year's Agenda:

Maximize Market Impact: Enhance commercial success by optimizing the pipeline and making prioritization decisions that propel your business forward.

Forecasting Mastery: Drive value by analyzing the market and competitive intelligence to create an accurate forecast that keeps you ahead of the curve.

Synergize for Success: Effectively drive collaboration between R&D, clinical, and commercial teams to develop an appropriate timeline and practical approach to bringing new products to launch with precision.

Brand Messaging Brilliance: Create a compelling brand message to drive your go-to-market strategy and adapt swiftly to match ever-changing market demand, ensuring your brand resonates and endures.

Unparalleled Networking with co-located Fierce Biotech Summit: Enjoy the unique opportunity to network with industry leaders during combined meals, breaks, and receptions, and gain exclusive access to the prestigious Fierce Biotech Fierce 15 awards ceremony. Join the Biotech elites and network with this year's winners.

These sessions are designed to not only inform but also inspire action and innovation among attendees. Be sure to register now and take advantage of our Super Early Bird Savings* with code SUPER and save $200! We look forward to seeing you there!

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Fierce Biotech Summit, now co-located with the New Product Planning Summit!

The Powerhouse Fusion of Fierce New Product Planning Summit & Fierce Biotech Summit Delivers Unmatched Leadership Insights and Networking Opportunities!

The Fierce Biotech Summit, brought to you by the editors behind Fierce Biotech, covers drug development from the earliest stage of research to strategy and deal making such as M&A, licensing and the capital market landscape. By having both exciting events together in the same location it enables even more opportunities to expand your network, connect with leaders and gain insights into the topics that matter the most to you.

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