Planning

Ensure the Successful Development and Launch of a Product

The Fierce New Product Planning Summit is the ONLY conference dedicated to defining how the new product planning role and related functions make informed, value-based, data-driven decisions about products in the pipeline. Life science industry professionals gather here each year to consider how and when to utilize various resources and ask the right questions to ensure commercial success. 

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2022 Conference Themes

Strategy Alignment

Strategy Alignment

Discover the importance of considering the organization’s growth strategy and long-term plan when evaluating pipeline assets and tradeoff decisions.

Improved Team Collaboration

Improved Team Collaboration

Identify the best ways to strengthen collaboration and transition institutional knowledge as an asset is handed off from R&D to commercial groups.

Value Creation

Value Creation

Understand the motivations of key payers and stakeholders to develop a compelling value proposition and secure appropriate market access.

Forecasting Accuracy

Forecasting Accuracy

Incorporate health economics and outcomes research to improve the accuracy of forecasting models.

Sustained Revenue Growth

Sustained Revenue Growth

Develop a lifecycle management strategy in collaboration with R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals.

Portfolio Management Transformation

Portfolio Management Transformation

Examine the evolution of portfolio management and consolidated pipelines driven by rising costs and reimbursement hurdles.

Become a Partner

Solidify existing relationships with clients and build strong connections with new decision-makers.