Tailored Product Commercialization Strategies
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Improve early-stage decision-making, optimize lifecycle management, and tailor product plans to ensure the successful commercialization of new drugs
In a time where a pandemic has shaken up all previous assumptions about the life science industry, typical new product planning timelines and processes have been extremely impacted. This new virtual world has forced us to quickly adapt to new implications that have both accelerated and hindered development due to changing competitive landscapes, budgets, and engagement strategies. Informed decision-making is pivotal to the successful development and commercialization of a new drug, and companies need to have a streamlined process for gaining strategic input from multiple functional teams along a product’s development cycle to help navigate the competitive landscape.
The 5th New Product Planning Summit serves as an educational platform for new product development, commercial planning, brand strategy, and marketing professionals to discuss how to utilize tools and resources to optimize early decision-making, collaborate with cross-functional partners to guide product development, and leverage key insights to tailor a product plan to ensure the successful launch of a new product.
2021 Featured Speakers

Chris Benecchi
Alexion Pharmaceuticals
Vice President, Global Head of Commercial Excellence

Alexander Brown
Sanofi Genzyme
Vice President, Global Head, New Product Planning Oncology

Janet Dorling, MBA
Gilead Sciences
Senior Vice President, Global Commercial Product Strategy

Elaine Hughes
Bristol Myers Squibb
Executive Director, Commercial Development

Aakanksha Khandelwal, Ph.D., MBA
EMD Serono
Global Head of Portfolio Strategy & Innovation

Anne Ollivier
Lundbeck
Director, New Product Planning, Global Strategic Marketing

Tony Russell, Ph.D., M.B.A.
Chinook Therapeutics, Inc.
Executive Director, New Product Planning

Jennifer Sherak
Takeda
Global Head, Oncology New Products
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