New Product Planning

Ensure the Successful Development and Launch of a Product

The Fierce New Product Planning Summit is the ONLY conference dedicated to defining how the new product planning role and related functions make informed, value-based, data-driven decisions about products in the pipeline. Life science industry professionals gather here each year to consider how and when to utilize various resources and ask the right questions to ensure commercial success. 

Conference Themes

Strategy Alignment
Strategy Alignment
Discover the importance of considering the organization’s growth strategy and long-term plan when evaluating pipeline assets and tradeoff decisions.
Improved Team Collaboration
Improved Team Collaboration
Identify the best ways to strengthen collaboration and transition institutional knowledge as an asset is handed off from R&D to commercial groups.
Value Creation
Value Creation
Understand the motivations of key payers and stakeholders to develop a compelling value proposition and secure appropriate market access.
Forecasting Accuracy
Forecasting Accuracy
Incorporate health economics and outcomes research to improve the accuracy of forecasting models.
Sustained Revenue Growth
Sustained Revenue Growth
Develop a lifecycle management strategy in collaboration with R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals.
Portfolio Management Transformation
Portfolio Management Transformation
Examine the evolution of portfolio management and consolidated pipelines driven by rising costs and reimbursement hurdles.
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Top Reasons to Attend

  • Enhance commercial success by optimizing the pipeline and making prioritization decisions
  • Drive value by analyzing the market and competitive intelligence to create an accurate forecast
  • Examine the ways the IRA has impacted the drug pricing and access landscape and review business implications for affordability and evaluate strategies for engaging with stakeholders
  • Effectively drive collaboration between R&D, clinical and commercial teams to develop an appropriate timeline and practical approach to bringing new products to launch
  • Create a compelling brand message to drive your go-to-market strategy and adapt to match ever-changing market demand
  • Co-Located with the Fierce Biotech Summit, the combined meals, breaks and reception allows for greater networking opportunities and access to the Fierce 15 awards ceremony

Meet the 2023 Chairperson

Geoff Birkett
Chief Commercial Officer
Ensysce Biosciences

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Fierce Biotech Summit, now co-located with the New Product Planning Summit!

The Powerhouse Fusion of Fierce New Product Planning Summit & Fierce Biotech Summit Delivers Unmatched Leadership Insights and Networking Opportunities!

The Fierce Biotech Summit, brought to you by the editors behind Fierce Biotech, covers drug development from the earliest stage of research to strategy and deal making such as M&A, licensing and the capital market landscape. By having both exciting events together in the same location it enables even more opportunities to expand your network, connect with leaders and gain insights into the topics that matter the most to you.

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