Tailored Product Commercialization Strategies

  February 2–3, 2021   Virtual Event

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Inform decision-making and successfully guide product development through market introduction

Having successfully established a series of commercial strategic events, the New Product Planning saga has been continuing to grow and educate industry professionals within the biotechnology and pharmaceutical world. With four successful years under our belts, we are excited to continue to get the opportunity to provide educational needs.

This event features two days of presentations, panels and roundtables discussions, unmatched networking sessions, and Q&A opportunity.


As an added benefit, attendees will get an additional two days of content with a new perspective – Launch Readiness. To learn about what you will hear from your medical affairs colleagues on launch excellence, click the button below.


February 4–5, 2021

Learn More Group

The Fierce Difference

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Expert Sessions

Ask questions, read speaker bios, chat; no one will shush you.
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Grab a snack and mingle with speakers and attendees in zoom breakout room.
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Partner Content Hub

Binge watch multimedia content direct from the exhibitors.
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Always On

Power went out? Had to walk the dog? Watch it again anytime for up to 6 months.
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Live Q&A

Portal to have your questions answered by our expert speakers!

2021 Featured Speakers

Alexander Brown

Alexander Brown
Sanofi Genzyme
Vice President, Global Head, New Product Planning Oncology

Anne Ollivier

Anne Ollivier
Director, New Product Planning, Global Strategic Marketing

Tony Russell, Ph.D., M.B.A.

Tony Russell, Ph.D., M.B.A.
Chinook Therapeutics, Inc.
Executive Director, New Product Planning

Jennifer Hedrick Sherak

Jennifer Hedrick Sherak
Global Head Oncology New Products

“Great way to facilitate networking, small group discussion and learning from other in similar roles.” — SANOFI GENZYME

"The panel had a great perspective, was engaging with the audience and brought a fresh perspective to the day.” — LEO PHARMA

"A very practical approach to using claims data analyses to address complex questions.” — GENENTECH