Planning

Ensure the Successful Development and Launch of a Product

The Fierce New Product Planning Summit is the ONLY conference dedicated to defining how the new product planning role and related functions make informed, value-based, data-driven decisions about products in the pipeline. Life science industry professionals gather here each year to consider how and when to utilize various resources and ask the right questions to ensure commercial success. 

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Opening Keynote Panel: Evolution of Portfolio Optimization and Management

Featuring: Aziz Mottiwala, Chief Commercial Officer, Tarsus Pharmaceuticals

As companies look to consolidate pipelines, what are the pros and cons of choosing one over another, and how to evaluate which projects to prioritize and which projects to remove from the portfolio. This session will jump into the decision-making process and how that aligns with the company strategy and what information is used to make these critical choices. It’s imperative to evaluate the current market outlook, the reimbursement dynamics, and the competitive landscape often to ensure the most accurate analysis for the organization and portfolio optimization.

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Featured Sessions:

  • Keynote: Evolution of Portfolio Optimization and Management
  • Effective Forecasting for New Products
  • Utilize Market Access as a Strategic Partner for Launch Success
  • Perfect the Handoff from Clinical to Commercial
  • Case Study: Collaborate with Patient Partners Early-on to Drive Strategic Success on the Market
Speakers

2022 Conference Themes

Strategy Alignment

Strategy Alignment

Discover the importance of considering the organization’s growth strategy and long-term plan when evaluating pipeline assets and tradeoff decisions.

Improved Team Collaboration

Improved Team Collaboration

Identify the best ways to strengthen collaboration and transition institutional knowledge as an asset is handed off from R&D to commercial groups.

Value Creation

Value Creation

Understand the motivations of key payers and stakeholders to develop a compelling value proposition and secure appropriate market access.

Forecasting Accuracy

Forecasting Accuracy

Incorporate health economics and outcomes research to improve the accuracy of forecasting models.

Sustained Revenue Growth

Sustained Revenue Growth

Develop a lifecycle management strategy in collaboration with R&D, branding, marketing, pricing, manufacturing, and market access to align values and goals.

Portfolio Management Transformation

Portfolio Management Transformation

Examine the evolution of portfolio management and consolidated pipelines driven by rising costs and reimbursement hurdles.

Top Reasons to Attend

  • Enhance commercial success by optimizing the pipeline and making prioritization decisions 
  • Drive value by analyzing the market and competitive intelligence to create an accurate forecast 
  • Continuously monitor and communicate changes in the market and inform internal and external investment decisions 
  • Connect R&D and clinical teams to the commercial teams to develop an appropriate timeline and practical approach to bringing the new product to launch 
  • Define how the new product planning role and related functions make informed, value-based, data-driven decisions about products in the pipeline 

The Fierce Biotech Fierce 15 Awards

Join us as we unveil the top biotech innovators handpicked by Fierce Biotech editors and honored in-person during our cocktail reception.

Fierce Biotech Summit

Become a Partner

Solidify existing relationships with clients and build strong connections with new decision-makers.