Cross-functional strategies to ensure the successful development and launch of a product

As the post-covid landscape is emerging, the traditional methods of product planning and launch are evolving and need to be reevaluated with all key stakeholders to develop a cohesive strategy. It is imperative to come together as an industry and share best practices to progress the knowledge, stay relevant, and create innovative solutions. The New Product Planning and Launch Readiness for Medical Affairs Summit brings together all the necessary teams to work cross-functionally to collaborate and create a multi-channel approach for the launch and commercialization of new products.

The New Product Planning Summit serves as an educational platform for new product development, commercial planning, brand strategy, and marketing professionals to discuss how to utilize tools and resources to optimize early decision-making, collaborate with cross-functional partners to guide product development, and leverage key insights to tailor a product plan to ensure the successful launch of a new product.