What to expect at the
New Product Planning Summit


The New Product Planning Summit is the leading conference for defining how the new product planning role and related functions make informed, value-based, data-driven decisions about products in the pipeline.

Life science industry professionals gather here each year to consider how and when to utilize various resources and ask the right questions to ensure commercial success. The New Product Planning Summit has the largest and most diverse speaking faculty yet, allowing us to cover in-depth topics benefiting drug, biotech, and device manufacturers of all different sizes. 

Join us IN-PERSON on November 30 - December 1, 2022 in Boston, MA to become a part of this growing community of eager professionals who are navigating the New Product Planning space during these uncertain times.

Key Learnings

  • Connect R&D and clinical teams to the commercial teams to develop an appropriate timeline and practical approach to bring the new product to launch
  • Involve market access teams proactively to ensure favorable reimbursement for the new product and gain market traction
  • Enhance commercial success at launch by collaborating and integrating new product planning early in the process
  • Develop a cohesive brand launch strategy with marketing communication that is effective and tailored to the needs of the regional associates
  • Utilize competitive intelligence and market research throughout the launch process to validate ideas and identify potential correctly for greater success

 Who Attends

This conference attracts SVPs, VPs, Directors, Heads and Managers from the pharmaceutical and biotechnology industries whose responsibilities include:

  • New Product Planning/Commercialization/Development
  • Competitive/Business Intelligence
  • Business/Strategic Planning
  • Product Development
  • Publication Planning
  • Brand Commercialization
  • Market Access/Pricing
  • Medical Strategy
  • Medical Affairs
  • Scientific/Medical Communication
  • Managed Markets/Care Strategy
  • Licensing
  • Commercial Assessment/Strategy
  • Market Research
  • Global/Strategic Marketing
  • Portfolio/Product/Brand/Lifecycle Management
  • Research and Development
  • Health Economics and Outcomes Research
  • Reimbursement Strategy
  • Regulatory Affairs/Compliance
  • Intellectual Property/Legal
  • Publication Planning
  • Business Development


 Past Participants of the New Product Planning Summit Include

  • Akebia Therapeutics
  • Alexion Pharmaceuticals
  • Alkermes
  • BeiGene
  • Boston Pharmaceuticals
  • Celgene
  • Daiichi Sankyo
  • Emergent BioSolutions
  • Genentech
  • Heron Therapeutics
  • Indegene
  • Kyowa Kirin Pharmaceutical Development
  • LEO Pharma
  • Lundbeck
  • Otsuka
  • Sanofi Genzyme
  • Theravance Biopharma
  • United Therapeutics